Brand integration

All aspects of our on-line work are brand-driven. That means making sure that your on-line presence is consistent with everything else you do across every communication channel. And if you haven’t done anything else - the website is a great place to start. So, whether it’s on-air, on-paper or on-line, the same brand message is delivered offering a clear, rational and consistent vision and emotional experience.

 

Your website is an environment where you have no opportunity to directly interface with your customers face-to-face. You need to be compelling enough to attract them to your site, make them want to stay, and then sell them on your brand - completely.

 

And that’s where Tangerine comes in. We can deliver you a high-performance website with all the bells and whistles, putting you firmly in the driver’s seat. With our understanding of communication design and web interface, coupled with an expert understanding of brand identity, we offer compelling solutions that can meet all your business needs online. From websites that are simply a statement of “we are here”, through to sites that require more sophisticated solutions such as content management systems, e-commerce capabilities or custom applications, we can do it!

 

Content management system

It is crucial that your website has the right mix of power and technology to enable your business to reach its business goals. Tangerine powers your web site with Boss.CMS - a robust, open and extendable content management system that will not only fit your current requirements, but is able to change gears as your business grows - all in an incredibly user-friendly interface.

 

The Boss.CMS was developed specifically with clients in mind. It means that you are able to deliver a consistent brand message, through the use of powerful graphic templates, with the freedom to make text and content changes to your website, when and where you wish. You don’t have to be an HTML or web guru, because the management of your content can be managed through an easy-to-use interface. We’ll provide all the necessary training to get you up to speed.

 

Custom applications

Utilising our Must-See process we are able to focus on creatively lowering risk while using new technologies to provide a competitive on-line advantage for our clients. We will source or create the most practical and cost effective solution for your business, whether it's a proprietary system like Boss.CMS or the development of custom technologies.

 

During our evaluation phase, we lay the foundations for the website application. Activities that support this include: identifying business drivers, recognising company specific needs and defining audience/user profiles. It’s also during this phase that we will identify any technology constraints (hosting, platform, security etc) and navigate our way around them.

 

E-commerce

Simply put, it’s about doing business on-line. The vendor and customer are connected via the internet. An electronic transaction is made, transfering money (and ownership) for the specific use of goods or services.

 

Our real strength is getting you seen, in a must-see world. We’ll maximise the impact of your on-line brand - to attract and keep customers, then use appropriate technologies to make the “business” of doing business as compelling, and as easy as possible.