Brand strategy

Getting noticed is now more important than ever. It’s also way more difficult. That’s why at Tangerine we’re about just one thing: getting you noticed in a must-see world. We believe powerful brands need to be built – “ground up”, they don’t just happen. We’ll eliminate the guesswork, start to tell your “story”, and build a powerful brand that will forge a unique place in the market and in the mind of your customer.

 

Visual identity

Call it a logo, a brand, a mark... in every instance a solid strategic understanding and the very sharpest design "know-how" are the key elements to creating a unique identity, that’s built to last. Colour, typography, imagery, graphics - each ingredient plays a vital roll in the outward appearance and very nature of your brand.

 

Design communication

Consider any of the following; marketing materials, an annual report, business cards and letterhead, or a comprehensive literature system; and beyond - these are all fundamental extensions of your brand. Every communication initiative is an opportunity to create maximum impact, an opportunity to build the faith, an opportunity to deliver on your promise at every turn.

 

Web online

All aspects of our online work are brand-driven. It’s an environment where you have no opportunity to directly interface with your customers face-to-face. You need to be compelling enough to attract them to your site, make them want to stay, and then sell them on your brand - completely.

 

Environmental graphics

It’s a must-see world. So whatever the scale, whether it’s out-doors, on-walls, in-stores, wherever there’s human contact, your brand needs to survive. Sure we can scale your logo up big, or shrink it down small - it’s the attention to detail, taken in-between, that really counts.